Let’s face it; the West Coast may have been where the housing bubble burst, but the world looks to New York City when it comes to financial futures. The Big Apple is the hub of the economic universe, the home of Wall Street, the alpha and omega of trade and commerce. As a custom sign company servicing New York businesses, we have our finger on the pulse of this city in a way not many others do. When industries are in a holding or cut-back pattern due to fears over an extended recession, they don’t order signs. When it looks like things are improving, the desire for change is stronger, so orders start pouring in. Using that one statistic as a barometer, we can tell you that there are signs New York is recovering from the recession.
Specialty Signs has been in business for over forty years and we have seen it all. The gas lines of the seventies were followed by Reaganomics and bull markets in the eighties. The nineties were highlighted by some of the lowest unemployment rates in history, but policies and deregulation set the table for disaster in the new millennium. Since 2000, New York has seen tragedy and triumph, good times and bad, and our company has remained consistent throughout. Orders have come in slowly during tough economies and more rapidly when money is moving freely. Judging by what we’re seeing right now, there are some good times ahead.
A strong economy begins with the belief system of the consumer. As business owners, it’s our responsibility to spread a positive message that times are changing for the better. At a juncture like the one we’re at right now, it’s possible to look at things in a negative light or focus on the positive. Some financial analysts are warning that we could be facing a double-dip recession. That’s a self-fulfilling prophecy if enough people believe it. Fear will prevent consumers from spending and the market will crash again, if we allow that to happen. By getting money to move again, we’re looking at much better times. Our indicators from the number of new signs NYC businesses are buying from us tell us we’re moving forward, not slipping back.
Here at Specialty Signs, we’re not finance people or investors. We’re a group of people that design and manufacture the custom signs New York business owners want and need. We’re also a company that’s weathered storms for over four decades now and we know when the rain has stopped and the sun is coming out again. These past few years have been tough for New Yorkers, but we’ve survived and there are better times ahead. They’re not in the distant future at the tail end of another tough economic crisis; they’re upon us and happening today. It’s time to live and enjoy life again with a positive outlook for the future. It’s also time to get rid of that ratty old sign you’ve had out front for far too long. Call us and we’ll design a new one for you.